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A man in camouflage attire holds a duck, showcasing his outdoor skills and connection with nature
Client Stories

Drake Waterfowl: Achieving Efficiency, Cost-Savings, and ADA Compliance with

Rich Emanuel photo
Richard Emanuel
Post Published:
January 8, 2024
Post Updated:
January 15, 2024

Brand Background:

Drake Waterfowl, a premier company in outdoor apparel for waterfowl hunting, showcases a large online collection of product images. Ensuring these images are optimized for SEO is crucial for their digital strategy and ADA Compliance commitments.


The company faced the monumental task of adding ALT text to over 7,000 images. This process was not only time-intensive but also financially demanding, as hiring a professional copywriter for such a volume would be prohibitively expensive. Moreover, with the growing importance of ADA (Americans with Disabilities Act) compliance, ensuring all images had appropriate ALT text became not just a matter of SEO, but also a legal necessity to avoid non-compliance issues.

The dashboard of - showcasing the A.I generated ALT Text


Drake Waterfowl adopted Caseo A.I ALT, an AI-powered tool that automates the creation of ALT text for images. This solution offered a cost-effective and efficient alternative to manually updating each image.


  • Massive Scale Task Managed Efficiently: Caseo A.I ALT simplified the daunting task of adding ALT text to 7,000 images.
  • Significant Cost Savings: The AI solution was exceptionally cost-effective at $200, compared to the thousands of dollars a copywriter would charge.
  • Time and Resource Efficiency: The tool drastically reduced the time and resources required for SEO optimization.
  • Compliance with ADA: With ADA compliance becoming a priority, Caseo A.I ALT ensured that all images were furnished with proper ALT text, mitigating the risk of legal issues related to non-compliance.
  • Enhanced SEO and ROI: The AI-generated ALT text improved the website’s SEO and provided a clear ROI compared to hiring a professional.
  • Exceptional Customer Service: The excellent customer service provided by was a significant value addition for Drake Waterfowl.

Client Review

"This app is a valuable tool that has drastically reduced the amount of time spent on a task I used to find boring and tedious. Very easy to use and the accuracy and detail of the descriptions is also seriously impressive. ...customer service is always exceptional. I’m very happy to recommend this app."

Laura Dvorak, eCommerce Manager.

Future Plans:

Drake Waterfowl plans to continue using Caseo A.I ALT for their extensive image collection, looking forward to maintaining SEO effectiveness, cost-efficiency, and ADA compliance.

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