Drake Waterfowl, a premier company in outdoor apparel for waterfowl hunting, showcases a large online collection of product images. Ensuring these images are optimized for SEO is crucial for their digital strategy and ADA Compliance commitments.
The company faced the monumental task of adding ALT text to over 7,000 images. This process was not only time-intensive but also financially demanding, as hiring a professional copywriter for such a volume would be prohibitively expensive. Moreover, with the growing importance of ADA (Americans with Disabilities Act) compliance, ensuring all images had appropriate ALT text became not just a matter of SEO, but also a legal necessity to avoid non-compliance issues.
Drake Waterfowl adopted Caseo A.I ALT, an AI-powered tool that automates the creation of ALT text for images. This solution offered a cost-effective and efficient alternative to manually updating each image.
"This app is a valuable tool that has drastically reduced the amount of time spent on a task I used to find boring and tedious. Very easy to use and the accuracy and detail of the descriptions is also seriously impressive. ...customer service is always exceptional. I’m very happy to recommend this app."
Laura Dvorak, eCommerce Manager.
Drake Waterfowl plans to continue using Caseo A.I ALT for their extensive image collection, looking forward to maintaining SEO effectiveness, cost-efficiency, and ADA compliance.